For most people, web design, web development and website building means going global. It means that at last, you can promote your products/services to the international market. It means you can make a sale every minute 24/7 because your website can be visited around the clock. In all this excitement, most people tend to commit a huge mistake; they forget all about the local market and ignore the tremendous potential it offers.
Start At The Beginning – At The Website Building Stage
When you are designing your website, ensure that you have your address printed on every page. If it is too voluminous, put your phone number, zip code, state name and country name. It is important that both the search engines and the human eyes see and know where you are based. The website building should ensure that every page carries this identification stamp of yours.
Why Is This Important For You?
Let us say your business is credit repair. You are excellent. The website building expert you hired ensured that your page pops in the first page of the organic search. You are attracting great targeted traffic, yet you are missing out on a big chunk that could have been in your pocket right from the start, your local market.
Having your address advertised on the website and ensuring that the search engines pick up your location would ensure that more and more local people would choose your business above others who are far away. You would have many people come to you in person once they knew you were in the neighborhood. There are many people who actually look for local businesses and you would miss out if you neglected this aspect at the time of website building.
The advantage is that as you become famous locally, your popularity on the Web will also grow. A time would come when your global traffic would be greatly promoted by the local success stories you have achieved.